Madam CJ Walker Beauty Culture Makes Its Mark
Madam CJ Walker Beauty Culture Wonderful Pre-Wash Protein Treatment is a pre-treatment that will help rebuild and reconstruct the hair before you wash it. Perfect for those who utilize multiple chemical processes for their hair, as well as heat-styled hair and hair that is stressed/damaged from daily styling and environmental aggressors.
Fortified with certified organic, fair trade ingredients, this Pre-Wash Protein Treatment contains protein, shea butter, as well as an Essential Oil blend. All of these ingredients work in harmony to support the building blocks of hair, to penetrate hair strands and to prevent breakage.
Why use a pre-wash treatment you may ask? Isn’t shampooing your hair on a regular basis enough? Maybe. Maybe not. Shampoo and conditioner usually do their job. But using a pre-wash treatment can be a great prep to boost the efficacy of your usual shampoo and conditioner. Pre-wash treatments not only can help protect the hair strands to keep in the oils that can get stripped during the shampoo process, they can also protect the hair from minerals that can be contained in water.
Madam CJ Walker was a visionary and an entrepreneur. She sought ways to help beautify women. She also wanted to give them a chance to pursue their dreams. Madam CJ Walker Beauty Culture was founded by great-great-granddaughter A’Leila Bundles. Beauty Culture is a brand for all hair types—kinky, coily, curly and wavy. For more information, visit mcjwbeautyculture.com