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Graduate Fashion Week Celebrates Fashion Innovation and Emerging Talent

Graduate Fashion Week Showcases Emerging Talent

Now in its 27th year, Graduate Fashion Week continues to bring the latest innovative and exciting emerging talent to the world’s attention, showcasing the fashion innovators of tomorrow with a four-day event in London on the June 36, 2018.

Graduate Fashion Week (GFW) is the largest platform in the world for highlighting the freshest up-and-coming stars in design, creative direction, marketing, communication, photography, illustration, and all aspects of the modern business of fashion. Helping to bridge the gap between graduation and employment, the event offers students a unique chance to meet industry contacts, recruiters, and brands face-to-face, giving them the opportunity to kickstart their careers within some of the world’s most globally successful brands.

To kick off this year’s campaign, esteemed stylist and photographer Damian Foxe sought out his favorite graduate designs from hundreds of final year entries to be shot at the home of Graduate Fashion Week, The Old Truman Brewery in Shoreditch, Greater London, England. Inspired by old school fashion and portrait photography, Damian played with the power of natural light which, when properly harnessed, sculpts the human form and magnifies its natural beauty. Using traditional, manual techniques such as offcuts of fabric and found fragments of paper and glass, he was able to manipulate the light to blur the lines between solid physical reality and pure fantastical imagination, adding drama and atmosphere to the final imagery.

The graduateswho were chosen to debut their work in this photo shoothave diverse influences and unique styles, with some focusing heavily on sustainability, using ethical materials and recycled pieces to decrease their harm on the environment. Photographed designs include aspiring designers from British GFW member universities University of Central Lancashire, University of the Creative Arts Epsom, University of East London, De Montfort University and Manchester School of Art. Whilst the Universidad de Vigo, Spain, was the first international school to have a student selected for the shoot and included in the campaign.

“The work being produced for 2018 is of the highest calibre and the campaign is truly original and extraordinary, reflecting the talent on show at Graduate Fashion Week. We look forward to seeing the collections used in the campaign on the runway in June.” Martyn Roberts, Managing & Creative Director of Graduate Fashion Week

Supported by the likes of Lifetime Patrons including Christopher Bailey, Victoria Beckham OBE, Vivienne Westwood DBE RBI and Nick Knight OBE of Show Studio, this year Graduate Fashion Week sees Diane Von Furstenberg and Nadja Swarovski join the ranks as Lifetime Patrons. This news confirms the charity’s growing international reach and the crucial role it plays as a global hub inspiring the world’s top designers. Additional Global Ambassadors support the messaging of the charity throughout the industry including; Julien Macdonald, Caryn Franklin MBE, Holly Fulton, Gareth Pugh and Henry Holland to name a few and 2018 also sees multiple new premium and high street sponsors such as Levi’s, Superdry and Ralph Lauren join to support the charities goals within the industry.

With 25 catwalk shows, featuring looks from the universities top talent including the University Group ShowGFW Collective, this year also sees the expansion of Graduate Fashion Week’s international Fashion Award show. The number of universities showcased increased from four in 2011 to more than 45, including leading faculties such as Parsons (USA), Shenkar (Israel) and Accademia Costume & Moda (Italy). In addition to the catwalk show, there will be an exhibition space for the international universities which focuses on diversity and celebrates the strengths of each faculty.

 

Here are the profiles of a few designers who focused primarily on sustainability and ethical practices/production:

 

Evelyne Babin – University of the Creative Arts Epsom

Born and raised in Tanzania, Evelyne Babin’s collection is based on the idea of letting different cultures from various East African dynasties step into conversation over their inherent beliefs and values. Looking into the arts and crafts of the Swahili people of the island of Zanzibar and the banana leaf craft from her native Chaga village near Mount Kilimanjaro, Evelyne merges floral cut outs with dried banana leaves framed onto hessian and embroidery anglais fabrics designing a collection which portrays the vibrant colors and crafts of East Africa.
sustainable fashion, ethical fashion, graduate fashion week

Sarah Seb – University of East London

Sarah Seb is passionate about making use of discarded material and lowering consumption waste. The collection explores the process of reconstruction in secondhand clothing, as a type of mechanism to avoid the creation of new materials and to lower the impact of waste caused by the fashion industry on the environment. Using secondhand and used clothing creates a direct link to culture and history. Old clothes should not be seen as rubbish but as a canvas for each individual’s self-expression. It is vital that the already accumulated waste is dealt with instead of using new resources and causing damage in the name of fashion.

sustainable fashion, ethical fashion, graduate fashion week

Elizabeth Hargrave – De Montfort University

The collection has been fueled by the ethos of Russian Constructivism – the relation between human subjects and the mass-produced objects of modernity. Inspiring the design process with “the reorganization of everyday life and calling maximum attention to the simplest things that surround us”, Elizabeth’s designs are simple but poignant. She uses sustainable, biodegradable natural fabrics and natural dyes (e.g. berries, roots and tea) in an attempt to educate and highlight that the use of synthetic fabrics and fabric dyes in fashion contribute to the world’s pollution and that the future of design lies in using these materials and methods that will eliminate the environmental impact of fashion waste.

sustainable fashion, ethical fashion, graduate fashion week

Attending the Event

Tickets are available now and open to everyone with a passion for fashion and design.
Media attend for free, register here for your ticket: Media Registration
General tickets are on sale now from: General Admission Tickets

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