Green Beauty Products Are Here To Stay
In times past, the thought of using green beauty products and tools was met with confusion and hopelessness. These natural products of the past were lacking in shade range, color payoff, an array of choices and overall personality. Much was left to be desired as many were choosing to use these products for a myriad of reasons: allergies, health-related issues, principle, and a desire to live a healthier, more cruelty-free lifestyle.
Today, as many of us journey toward a healthier, more sustainable lifestyle, finding green beauty products that are good for our health is starting to become easier. Brands are creating products with the understanding that good makeup can be healthy makeup. In addition, many retailers, including the local drug store and e-commerce sites such as Marjani Beauty are making access to these products much easier. Through research, education and years of personal experience, the following brand founders were inspired to create their makeup companies for professional artists and consumers who want safe, eco-friendly, green beauty solutions.
Developed more than 15 years ago out of a need to fill a particular void in the beauty industry, Pauline Youngblood set out to create products for clients who were experiencing trauma from harsh skin treatments such as lasers, peels, acne and various cosmetic surgeries. At the time, traditional makeup did not always cover up discoloration and it didn’t always allow the skin to breathe. So Paula worked with chemists to create natural mineral cosmetics with the right shades, tones and formulations that look realistic on the skin.
You have not experienced glitter until you have glitter the Lemonhead way. Vegan and cruelty-free, LA-based cosmetic company Lemonhead is focused on making fun, trendy, innovative products that are safe and non-toxic. How is this glitter, which is like jewelry for your face and nails, different than other glitters you have tried? It is like gel-based pomade (or paste) meets glitter. You literally can apply it anywhere you want to, including your hair. Lemonhead is created in small batches and materials are sourced from small businesses in the LA area.
OCC is a cult favorite among makeup artists and beauty enthusiasts. Founded in 2004 after being dissatisfied with traditional makeup products on the market, offers an outstanding selection of the most amazing colors, textures and formulations. OCC, a green beauty legend, is 100% vegan and cruelty-free. They have great products like Lip Tar, that take creativity to the next level. Obsessive Compulsive Cosmetics products are created without fillers, extenders or translucent mica.
If you are looking for exciting, highly pigmented lip colors that look great on a wide range of complexions, then The Lip Bar is for you. Born out of frustration with the unnecessary ingredients in makeup, brand founder Melissa began creating lip products in her kitchen with a belief in having healthy pops of color for the lips. She also believes in inclusive imagery and not subscribing to a linear beauty ideal. So when you visit the website, you will see images of women from various backgrounds. The Lip Bar, which includes lipsticks, liquid mattes and lipgloss, has a unique feature on the website called “Try On” which allows you to “try on” natural and dramatic lip colors based on your skin tone. Just click the left or right arrows to scroll to your skin tone to “try on” a particular lip color before you purchase.
What green beauty products would be complete without eco-friendly tools to apply them with? Bdellium Tools (pronounced dell-ee-um) is a brand created in 2009 by makeup brush experts. All handmade, Bdellium Tools features seven different product lines that have distinctive features and purposes. Bdellium’s Bambu series of brushes features sustainable bamboo handles, vegan soft synthetic bristles and are hypoallergenic and 100% cruelty-free. In 2015, Bdellium launched their first makeup line, the Auto Lip Crayon.
Give these green beauty brands a try and let us know your thoughts!