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What Happens When A Stylist & Photographer Style Designs By The Eco Chic Design Award Finalists?

Kunjambu and Shya Combine Forces for Eco Chic Design Award

That time of year is almost here. The Eco Chic Design Award 2017 will announce their winner at on Thursday 7 September 2017. It’s like the Emmys but for sustainable fashion. The Eco Chic Design Award, a sustainable fashion design competition organized by Redress, is in its seventh cycle, eighth year. The competition was created in an effort to inspire new designers to create fashion with minimal textile waste. One of the most amazing aspects of this competition is that the contestants are challenged to source their own textile waste. What better way to teach designers about responsible sourcing at an early stage in their design careers.

With the date drawing close, Hong Kong-based art director and stylist Sean Kunjambu and world renowned fashion photographer Wing Shya joined forces to create images to embody the essence of the finalists’ designs. Accurately titled, ‘Fresh Fight’, the EcoChic Design Award 2017 fashion shoot explores the limitless beauty that can be achieved when employing sustainable techniques like up-cycling, reconstruction and zero-waste design which are then applied to everyday trash. These images show the breadth and width of the possibilities of sustainable design and style.

“The variety of textures created from multiple sources of clothing waste was beautiful,” said Kunjambu. “I was impressed by the uniqueness of this new group of talents when tasked with the transformation of what we consider trash.” His creative partner-in-crime on this project, Shya added, “I was really inspired by the innovative use of textile waste into fashion and wanted to use every day, disposable objects to strengthen the message and accessorize and bring out the different personalities of each design.”

The 10 EcoChic Design Award 2017 finalists will arrive in Hong Kong on 1 September for an eight-day journey of workshops and challenges, exploring issues of uniform waste, customer care and design to manufacturing – as well as presenting their competition, waste reducing collections at the grand final show at HKTDC’s fashion week CENTRESTAGE to a 600 strong, international fashion audience where international judges will determine the winners of this cycle and prizes on September 7, 2017  at 5 pm (HKT), 5 am (EST). The event will also be livestreamed worldwide. Find out more about the 10 Eco Chic Design Award 2017 Finalists on their web site.


Photo captions from Left to Right:
• Playful multicolour zero-waste knit dress made from reconstructed secondhand t-shirts. Design by Kate Morris.
• Monochrome woven textured overcoat and skirt, up-cycled and reconstructed from secondhand clothing cut-and-sew waste and textile swatches. Design by Candle Ray Torreverde.
• Hand painted floral wide-leg trousers and oversized knot detail halterneck up-cycled from jute sacks. Design by Sarah Devina Susanto.
• “Equality” draped dress up-cycled from industry textile waste, paired with red corset (worn as headdress) up-cycled from damaged textiles. Design by Lina Mayorga
• Up-cycled and reconstructed hybrid shirtdress made from end-of-roll textiles and secondhand clothing. Design by Claire Dartigues. (blue raincoat stylist’s own)
• Natural dye lace top overlaid white patchwork vest, up-cycled from waste textiles from bridal wear production. Design by Lia Kassif.
• Multicoloured top up-cycled from secondhand textiles and damaged umbrellas, paired with up-cycled tatami skirt and wrap jacket reconstructed from secondhand kimonos. Design by Ayako Yoshida.
• Zero-waste pleated teal polyester blouse and zero-waste charcoal grey wool trousers made from up-cycled end-of-rolls. Design by Amanda Borgfors Mészàros.
• Embellished detachable sleeves and asymmetric skirt up-cycled and reconstructed from secondhand sweaters, end-of-roll and damaged textiles. Design by Sung Yi Hsuan.
• Layered top and tailored trousers up-cycled and reconstructed from secondhand clothing and textile swatches and embellished with paper receipts. Design by Joëlle van de Pavert.

Photo Credits:
• Photographer: Wing Shya
• Studio: Shyalala Workshop Ltd.
• Stylist: Sean Kunjambu
• Hair: Marco Chan – KMS Guest Artist & International Session Hairstylist
• Make-up: Elaw Wong, Marcochan.Pro
• Models: Xu Yao Yao, Zhang Yi Yan

About the Eco Chic Design Award (www.ecochicdesignaward.com)
The Eco Chic Design Award is a sustainable fashion design competition organised by Redress inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste. Designers are educated with the theory and techniques to enable them to create sustainable clothing via zero-waste, up-cycling and reconstruction. The competition puts emerging sustainable design talent in the spotlight, creating a platform for the next generation of designers to cut waste out of fashion. The inaugural The EcoChic Design Award was in Hong Kong in 2011 and the annual competition has since expanded over the last six years to now accepting entries from designers living in Asia, Europe and the USA.

About Redress (www.redress.com.hk)
Redress is an environmental NGO working to reduce waste in the fashion industry. They achieve this through a variety of programmes, initiatives and campaigns. Redress aims to enhance, educate and enable the adoption of a more sustainable fashion industry that helps to minimise the negative and maximise the positive impacts of the fashion industry on society and the environment. Collectively, Redress collaborates with a wide range of stakeholders, including fashion designers, textile and garment manufacturers, brands and retailers, schools and universities, private sector organisations, multilateral organisations, governments, NGOs, media organisations and consumers.
BYT is new affordable luxury fashion brand that operates sustainably, and was borne from Redress’ 10-year focus of promoting sustainable fashion.

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