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“Design Forward” Award Recognizes Sustainable Fashion in Canada


Presented by Pure + Simple


8:00 PM, Saturday, May 27, 2017. Bram & Bluma Appel Salon, Asquith Avenue, Toronto


The Perfect Balance of Style + Ethics

On May 27th, 2017 the First Installment of Design Forward, Canada’s only sustainable fashion award, brings 10 semi-finalists to the runway. The Semi-finalists are Bronwyn Seier, Eliza Faulkner, Jennifer Glasgow, Lisa Aviva, Noémiah, Omi Woods, Peggy Sue Collection, Stevie Crowne, TJ Indigo Clothing Co. and Triarchy. Each designer will present 3 looks at a ticketed fashion show and will then face a jury of fashion industry experts who will evaluate them on both their design and sustainability initiatives. 3 Finalists will be chosen to showcase their looks in Fall 2017 at the Expo for Design, Innovation & Technology (EDIT), where one winner will be announced and awarded a prize valued at $50,000

In addition to the runway show, Design Forward guests will enjoy a silent auction, cocktails and to participate in H&M’s Green Carpet Challenge by bringing used clothing for collection and posting their green carpet photo on Instagram for a chance to win prizes. Early Bird ($40), Early Bird VIP ($50), VIP ($70) and General Admission tickets are available at



For 10 years, Fashion Takes Action (FTA) has been Canada’s voice for sustainable eco-fashion. FTA’s Design Forward Award celebrates Canadian fashion talent bringing sustainability to the runway without sacrificing style.  All 10 semi-finalists were scored based on 50% design and 50% sustainability initiatives. Each semi-finalist meets at least one of the following criteria: fair trade, locally made, organic, sustainable or recycled fabrics, upcycled or repurposed, natural, non-toxic dyes, zero waste or slow fashion (not mass produced).

Presenting Sponsor Pure + Simple is an all-natural skincare and wellness spa for customers seeking products and services that are consistent with their healthy natural lifestyle. Design Forward models’ hair and makeup provided by the Pure + Simple style team.


Jury Members are Barbara Atkin, Business Mentor & Retired VP Fashion Direction, Holt Renfrew; Robin Kay, President, Fashion Design Council of Canada; Odessa Paloma Parker, Fashion Editor, Globe & Mail; Anjli Patel, Fashion Lawyer; Tara St. James, Designer & Founder, Study NY; Adria Vasil, Author of Ecoholic, Journalist; Sarah Jay, Fashion Stylist, Activist & Filmmaker; Sarah Power, Founder of INLAND; Jeff Rustia, Founder TOM + TW Fashion Week; Michelle Germain, Founder of Shopgirls Gallery Boutique.

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