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Bird + Stone Sees The Future and Women Are It

Bird + Stone Sees The Future of Women

We are #GIRLPOWER through and through here at the magazine. So when we heard about Elana Reinholtz, Bird + Stone Founder, and her partnership with Planned Parenthood of NYC, we had to let everyone know. She has launched The Future is Female bracelet to support recent attack on women’s healthcare. The Future is Female bracelet gives $5 from each bracelet as a way to represent Bird + Stone’s values while staying fashion forward.

Bird + Stone is built on female empowerment and uses jewelry as a funding vehicle for fighting gender inequality. The bracelet helps to fund an organization that underpins the working woman’s dreams: Planned Parenthood helps provide reproductive and sexual health services so women can plan when and how they have their children, contributing to further gender equality.

At age 24, Elena was working in corporate America, feeling less than impactful. After being matched with a microfinance collaborative in rural Kenya, on 8 hour bus ride from Nairobi, she unexpectedly began teaching business skills to a group of widowed women who were aspiring entrepreneurs. Over the next 3 weeks, she went door to door on a moped to every business that had been given capital and checked up on the progress; learning what these women could do now that they had more income.

This trip was the turning point and the accidental beginning of Bird + Stone. Elana realized the many opportunities she had growing up in the United States. Due to infrastructure, job opportunities and education, she could follow her dreams. But, rural female farmers in Kenya and especially single mothers; are disadvantaged by a lack of access to capital, to rights of owning their land, and the fact that they have one income to send their children to school and invest in their futures.

In order to fund-raise for her trip, Elana made bracelets and sold them to her friends and family. Upon returning, it made sense to use jewelry as the funding vehicle for issues that fight for the equality of women and girls. Bird + Stone was started as a way for everyone to be micro-philanthropists through the simple act of purchasing jewelry.

Her story is so inspiring to us. These chic bracelets will make a wonderful Mother’s Day gift. Get a couple and support a great cause. Buy your The Future is Female bracelet on their website.


About Bird + Stone:
Bird + Stone is a made-in-NYC jewelry brand investing in the equality of women and girls. Founder, Elana Reinholtz, started Bird + Stone as a way for all consumers to become micro-philanthropists and use jewelry as a powerful tool to fight for social change. She began with funding microloans for female entrepreneurs in Kenya, expanded into girls’ education in partnership with the UN Foundation and most recently, launched an exclusive bracelet with Planned Parenthood of NYC.

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