For over 25 years, as part of L’Oréal USA Professional Product Division, Biolage Matrix has been a leading U.S. professional hair care and hair color company. Founded in 1980, husband and wife hairdressing team Arnie and Sydell Miller have always focused on sourcing botanicals for their hair care products. Understanding the changing landscape of retail at the time, Arnie decided to switch his focus from retail back to being a professional hairstylist so that he could focus on building Matrix. Matrix is an extensive line of hair care, hair color and texturizing products that cater to the diverse needs of hairdressers. Since the focus has always been sourcing natural ingredients, their most recent launch, Biolage R.A.W. (Real – Authentic – Wholesome) expands on the concept of using ingredients from Mother Nature.
Biolage R.A.W. is your answer in the pursuit of a greener, cleaner beauty routine. Inspired by nature with state of the art formulas, Biolage R.A.W. is a sustainable hair care products beautifully presented in post-consumer recycled packaging. Biolage R.A.W. is 99% biodegradable and ingredients are 50-90% natural origin. This means that the plant mineral sources are unchanged from it’s natural state and retains 50% of it’s molecular structure. There are no silicones, parabens, sulphates, or artificial colorants in any of the products.
HEAR Nour Tayara, Assistant Vice President of Biolage at L’Oréal USA, Talk About Biolage at Sustainable Brands ’17 Detroit
There are three category blends of Biolage R.A.W. Each one addressed various hair care needs and concerns. The Nourish hair regimen which contains honey, quinoa husk, coconut oil, and kaolin clay helps transform dull, dry, lifeless hair. The Recover hair regimen helps transform stressed, sensitized hair. It is made with yucca, gogi berry, and coriander oil and helps add strength, shine and bounce. The Uplift hair regimen gives increased body to fine, flat hair with black sesame, kiwi, grapefruit and kaolin clay. All regimens consist of shampoo and conditioner, as well as, deep conditioning masks and an oil mist.