A New Social Initiative in Fashion
Socially conscious fashion brand Antar Penguin has announced its latest social initiative in fashion, “Smart casual – A shirt for a second chance,” which launched on Kickstarter on Friday, April 29. To create the program, Antar Penguin has teamed up with Career Gear, a non-profit organization, which provides job skills training and assists the unemployed. Now, they can also give people the chance to dress for the workplace.
“Smart casual – a shirt for a second chance” reflects the long-held ideal of Antar Penguin Founders, Jimi Feng and Spoze Shen, which the elegance of Antar Penguin is not only in its look but also in its philosophy. “We believe that a fashion company should not solely be focused on the outer look and marketing of its products, but should also strive to promote ideals that make life more meaningful,” said Feng.
Antar Penguin’s mission is to make elegant, high quality products that bring people joy while contributing to the environment and society. To facilitate the “Smart Casual” project, the company seeks to raise $20,000 on Kickstarter over the next two months. By purchasing a shirt, customers will feel good knowing they may help save someone, or even a whole family, from becoming homeless. It will also help them to create a better life.
With a little social initiative in fashion, these families and future generations can receive a helping hand. “A lot of major brands and companies send aid to other countries, but they forget that there are still some people in their home country like the United States that need help. We want to tell our customers to come back to help their own communities,” said Feng.
A shirt can go a long way toward reaching out to those in need. Shirts are subtle fashion statements that mark one’s entrance into the real world. They are a symbol of self-confidence. To create the “Smart Casual” shirt, Antar Penguin enlisted the help of designer Alex Benekritis, who has worked with major labels such as Burberry, Ralph Lauren and Tommy Hilfiger. Through meticulous craftsmanship, Benekritis infused Antar Penguin’s spirit of elegance into the design. Made from high quality cotton fabrics selected from Europe, the shirts are exquisitely tailored, yet are chic and comfortable. With each purchase, customers will also receive an anti-dust garment bag, cufflinks, thank you card, gift box – and the opportunity to get involved.
Everyone who purchases a shirt is encouraged to write letters via the Antar Penguin website to share his or her life’s story, personal experiences or helpful advice. These letters will the be packaged and sent together with the shirts to Career Gear, who will distribute them to those in need. In addition, Career Gear will also provide skills training and arrange job interviews. Step by step, these white shirts will build bridges of hope and help change the world one shirt at a time.